TheWave

Tony Pantano elected to PMA Board

Imwave's CEO, Tony Pantano, was recently elected to the Performance Marketing Association's board of directors.  Tony is excited about getting involved and having a positive effect on the growth of our Industry.  Here is a good quote from the online profile posted by the PMA:

“Of course there are issues internal within the industry like tracking and fraud that need to be addressed, but until we get the issue of how the space is perceived outside squared away, the rest doesn’t matter much.”

Read Tony's full PMA Profile here

Imwave Founder Talks to Ring Revenue about Pay-Per-Call Marketing

The Imwave Webinar on How to "Sell" Search Affiliates & Grow your Affiliate Program

Tony recently did a great Webinar with the Google Affiliate Network Team!  This is a must see Webinar for any affiliate manager trying to grow sales for their program and potentially having difficulties "selling" the concept of adding search partners to their program.

The webinar should auto-start in IE, if you are in firefox, try installing this plugin. Also, if you would like to pop-it out to view full size, click here.

Imwave Moves up 1,190 Spots in the Inc 5000 List for 2010

Imwave is pleased to announced that we have once again placed in this years Inc Magazine list of the top 5,000 fastest growing private companies!  We moved up 1,190 spots this year to rank  #1,420 overall and #142 in the Advertising & Marketing Industry.

These past few years have been tough economic times, and our ability to grow during that time is a testament both to our commitment to building long term relationships with our clients based on adding true economic value as well as the tremendous value of performance marketing channel in tough economic times as more and more companies realize that they can greatly extend their marketing reach and generate new customers and sales and predetermined costs.

Congratulations to the other companies making the list this year, well done!

Imwave Hits Another Milestone! 4 Billion Ads Served!

FOR IMMEDIATE RELEASE

Contact:          Anthony J Pantano, CEO

Phone:             717-801-1506 x101

Email:              tony (at) imwave.com

Website:         http://www.imwave.com       

 

 Search Engine Marketing Agency Serves Over 4 Billion Ads

 

York, PA – June 7, 2010 – imwave, inc., one of the leading performance search engine marketing agencies,  announced today that they have just displayed their 4 billionth client ad through the major search engine’s advertising networks. (Google, Yahoo, and MSN/Bing)

 

“imwave pays for advertising for our clients, and earns a commission on the sales and leads we generate for them.”, said Tony Pantano, CEO of imwave, inc.  “We have spent approximately $17 Million on these ads which have generated over 96 million visitors to our client’s websites.”

 

imwave, inc. is one of the leading performance search engine marketing agencies in the industry focusing primarily on building and launching effective pay-per-click search engine keyword marketing campaigns for companies paying commissions on sales and leads generated.  In 2009 imwave was recognized as one of the fastest growing privately held companies by Inc. Magazine.

 

# # #

Rebecca Blacksmith Interviews Imwave Founder on Leaders Portfolio Show

Last week I was honored to be invited to be interviewed on Rebecca Blacksmith’s Leaders Portfolio radio show.  Leaders Portfolio is a CEO leadership interview show broadcasting in the Washington, DC area hosted by Rebecca Blacksmith.   The show will air at 11am on Wednesday February 3rd on Washington DC’s business talk Radio 1260AM WWRC, and then be available online at LeadersPortfolio.com thereafter. 

I arrived early, and as the first guest on the show, I got a chance to talk to Rebecca and her husband and business partner, Chris Padot.  They are a very bright and dynamic couple with some very good business ideas and a strong desire to give back to the community.  It was a pleasure getting to know them both.

Rebecca has been a student of leadership since birth, with both of her parents being CEOs.  She has received 2 Ivy Degrees from The University of Pennsylvania , and is currently completing her Ph.D. dissertation at Penn as well.  Her current titles include: Bradley Fellow, Earhart Fellow, Fox Distinguished Graduate Fellow, Mumford Fellow, PRRUCUS fellow, Telly Award.  Rebecca was awarded the prestigious Telly Award twice, and in 2009 alone she has won the Angel Award, Communicator Award of Disinction and the Videographer Award of Excellence.

Thanks for having me on the show Rebecca and Chris!

Adam Viener
Chariman & Founder
imwave, inc.

How to Setup a Test with PPC Search Publishers

In these two videos, Tony explains what a good test looks like and then describes a real world example:

How to Setup a Good Test with Potential Search Affiliates

Testing Search Partner Relationships: A Real World Example

Protecting your Brand: How to Utilize Top Performance Search Partners

In this video, from Affiliate Summit West 2009 in Last Vegas, Tony discusses how you can work with performance search marketing firms and still protect your company's brand image.

One of the top reasons companies give for not allowing affiliate to fully utilize paid search to market them is "We need to protect our brand". How do you protect your brand and get the full benefit of the search engine advertising opportunity?

Display URL & Direct Linking Issue Discussed. How to work with your PPC Search Partners

In this video, from Affiliate Summit West 2009 in Last Vegas, Tony discusses how you can work with performance search marketing firms and how allowing them to run search campaigns for you, using your display url, can bring incremental sales without driving up your own search campaign's costs.

Trademark and Brand Bidding: Working with your Top Affiliates

In this video, from Affiliate Summit West 2009 in Last Vegas, Tony discusses performance search marketing and the hot topic of if you should allow your search affiliates to use your trademarks: